WAYPOINTDESIGN
Work

Brands I've built

From a single logo to a full brand and website. Here's a look at recent projects and everything that went into them.

Brand & website

The Place Edit & Co.

The Place Edit & Co. is a strategic content consultancy for architects, interior designers, construction and property firms. Francesca needed a brand and a website that felt as considered as the work she does.

I drew a hand-drawn skyline for her badge and banners, set everything in an editorial black-and-white palette with a touch of espresso, then designed and built her full website. I also moved it onto my hosting without touching her email or her search rankings.

  • Logo and skyline badge
  • LinkedIn banner and services banner
  • Six-page website, designed and built
  • Hosting, SSL and domain set-up
  • Launch and social post designs
Visit theplaceeditandco.co.uk
Logos & badges

Rooftent Security & Rooftent Accessories

Roof Tent Security is a Cheshire-based business selling security products and accessories for roof tents, with a mobile fitting service. Simon needed two brands that felt like one family.

I built both around the same bold lettering, a red-and-black palette and a roof-tent shape sitting on top of the name, then carried it into badges and taglines for stickers, socials and merch.

  • Two matching main logos
  • Light and dark versions of each
  • Topographic map badges
  • "Secure Your Adventures" and "Elevate Your Adventures" taglines with hand-drawn illustrations
Visit rooftentsecurity.com

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